Dystacorp Light Industries LTD is the corporate manifestation of David K. Gibson, writer, primarily in the branding, advertising, and marketing realms. For jobs larger than he alone can bear, Dystacorp can assemble teams of experienced designers, photographers, illustrators, writers, A/V professionals, stylists, and bartenders.
Communications, Marketing, and Advertising
Dystacorp Light Industries LTD, Aspen, Colorado, and Orlando, Florida
Freelance Creative Consultant and Writer, 09/95 – present
Strategizes, directs, and writes for a variety of editorial and commercial clients in print, web, and video, creating everything from snappy headlines to full website architectures to simple explanations of complicated products. Clients include BBC Auto, Archetypes.com, 7X Cattle Company, Eleven Experience, the Aspen Institute, Hyatt Vacation Club, Aspen Skiing Company, The Little Nell, Smokey Bones, ECO2 Recycling, Aspen Chamber Resort Association, Snowmass Club, relators, plastic surgeons, a dozen bars and restaurants, and eHarlequin.com: The Harlequin Romance Web Channel.
Woolward & Partners, San Francisco, California
Generated initial creative and copy for tech clients including Oracle, Apple, Compudyne, and Logitech. Participated in client presentations and focus groups.
Bonnier Corporation, Winter Park, Florida
Created, rehabilitated, and directed a variety of titles for one of the nation’s largest magazine publishers. In the process, managed dozens of art directors, photo editors, freelance writers, digital directors, fact checkers, copy editors, junior editors, and various members of support staff. Developed and presented new product ideas for print, digital, events, gaming, and video, with the goal of increasing reach, finding strategic partners, and creating new revenue streams.
Editor-in-Chief/Brand Manager, SNOW, 04/07 – 01/13
Developed, launched, and edited a 50,000-circulation fashion and lifestyle magazine for the upscale ski resort market. Developed digital products including website, social networks, and user generated content channels.
Editor-in-Chief, SnoWorld, 2012/13
Assigned, created, and edited content for the annual publication of the Warren Miller ski films.
Editor-at-Large, Garden Design, 04/11 – 1/12
Wrote, assigned, edited, and mentored junior staff for a 200,000-circulation landscape architecture magazine.
Editor-in-Chief, Caribbean Travel & Life, 01/10 – 10/10
Stepped in to reinvigorate a moribund travel title facing unprecedented challenges.
Editor-in-Chief, Resorts & Great Hotels, 12/07 – 3/09
Developed and edited an editorial addition to a 100,000-circulation hotel guidebook.
Chile Pepper magazine, Fort Worth, Texas
Editor, 04/01 – 10/02
Handled all editorial duties for 100,000-circulation food magazine, including testing of recipes, and appearances on radio and television.
Aspen Magazine, Aspen, Colorado
Contributing Editor, 08/95 – 8/98, 03/00 – 01/01, 10/05 – 02/07
Contributed articles concerning restaurants and nightlife, architecture and design, and life in Colorado’s most exclusive tourist destination.
Staff Writer, 08/98 – 03/00
Generated ideas and stories on a wide variety of topics, managed freelance writers, and directed associate staff and interns.
Cooking School of Aspen, Aspen, Colorado
Director/Owner/Instructor, 11/02 – 10/05
Taught courses, scheduled and assisted world-famous guest chefs, and oversaw retail operations at a recreational cooking school and gourmet shop.